A number of reports from United States give ideas of how people practice cost saving.
One news story reports that average citizen opt to cutback daily items like food, petrol and internet connection. But at least one expense is untouchable, that is cinema/movie entertainment on weekly basis. It is a kind of getaway from reality for them. Statistics prove that cinema/movie business is particularly strong during economic downturn.Another research has found an interesting trend. Mobile-phone users, who earn less than median household income, have cutting back from multiple digital gadgets and services. They instead opt for the "Swiss-army knife" type of smartphone, combining digital entertainment, communication and mobile browsing. Even though price-tag of such smartphone plus its monthly phone service (starting from US$70) is extravagant at their standard, the formula proves to work.
What is your formula?